"Digital Transformation and Its Impact on the Performance of Employees in Smart Newsrooms: A survey Study"
DOI:
https://doi.org/10.31185/lark.5041Keywords:
Digital Transformation – Employee Performance – Smart NewsroomsAbstract
This study aims to examine the impact of digital transformation on the development of new media environments, particularly in newsrooms affiliated with news agencies, by analyzing the role of digitization in modernizing news production and distribution mechanisms and enhancing interactivity and media convergence. The study employed the descriptive-analytical method to measure employees’ attitudes toward digital transformation in journalistic work. The research population consisted of employees working in the Iraqi News Agency, the Middle East News Agency, and Agence France-Presse (AFP). A purposive sample of 212 respondents was selected, representing departments of editing, production, content management, and digital platforms. Data were collected and analyzed using questionnaires and interviews as primary research tools.
The findings revealed that digital transformation enhances journalistic performance efficiency, accelerates news production cycles, and improves accuracy and objectivity. The study also indicated a gradual transition from traditional newsrooms to flexible, multi-platform digital environments integrating text, audio, image, and video. Furthermore, employees with higher digital competencies demonstrated superior professional performance, emphasizing that the shift toward Smart Newsrooms 2.0 has become essential for adapting to the dynamics of interactive media.
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