The self from reification to falsification in the light of critical theory

Abstract

The philosophers of the Frankfurt School worked on analyzing the metaphysical self under capitalism, which transformed man into inanimate things that can be traded, just as in the case of commodities and consumer goods. Not only objectification, but we find many concepts that characterize the state of alienation, including alienation - self-alienation from the subject and from what you live and practice in daily life and the confiscation of individual consciousness and made it constrained by the limitations of technology and machine. Therefore, the research came to show the status of the self in light of the dominance of commodities, and here is the human being as a consumer, as well as the human being in light of the authority’s falsification of his consciousness as an individual as it is in Habermas.