Marketing Public Relations Methods for the Projects of the Holy Shrines in IraqAn analytical study of the official site (Facebook) the holy shrine Of Abu Fadhl Al- Abbas

Abstract

In his study, the researcher dealt with (Marketing Public Relations Methods for the Projects of the Holy Shrines in Iraq - An analytical study of the official site (Facebook) the holy shrine Of Abu Fadhl Al- Abbas), Marketing PR receives wide attention from international institutions, as their activities, means and Methods play a very important role in marketing the institution's products, as it is the link between the institution and its audience, as it is its responsibility to introduce the public to the institution, and transmit truthful information, and this gives a good impression to the institution, as the institution and its products become consistent with the interests and needs of the public. the problem of our research can be identified by asking the main question (What Marketing PR strategies are followed by the holy shrine of Abu Fadhl Al-Abass, Accordingly, the research aims to identify the strategies used by Marketing Public Relations at the Abu Fadhl Al-Abbas holy shrine. the researcher has used the survey method, which is based on collecting data in an organized manner about the phenomenon, then organizing and analyzing it to come up with indicators and results of the study. the researcher also used the Content Analysis tool to identify the strategies followed by the official Facebook page of the Abu Fadhl Al-Abbas holy shrine. the research focuses on marketing public relations strategies and their role in marketing the projects of the holy shrines in order to find out the means and methods of communication used and the extent of the impact of public relations in marketing، As well as identifying the most important obstacles to the activity or work of Public Relations at the Abu Fadhl Al-Abbas holy shrine, and therefore the research acquires its importance from the importance of public relations and the role it plays in marketing the projects of the shrine.

The research came in four chapters, the first chapter included: the methodological framework of the study, the second chapter was entitled (Public Relations and e-marketing) and included two researches: the first (the concept of Public Relations, its origin, objectives, importance, functions), the second research (marketing and e-marketing), and the third chapter was entitled (Marketing PR strategies for the projects of the holy shrines in Iraq) and also consisted of two researchers: the first (Marketing PR strategies) and the second research (projects of the holy shrines in Iraq).

The fourth chapter dealt with the title of the practical framework of the study, which included the study schedules, interpretations, results and recommendations, and the study reached many results, including that the projects of Abu Fadhl Al-Abbas holy shrine its first goal is Humanitarian to serve the Iraqi society, and at the same time there are projects aimed at profit as well, and employed the latest means of communication in its media work, including the use of the latest photography and editing techniques, the use of sound music in video, and the use of video graphic and infographic technology in order to communicate the media message with the most beautiful, simplest and clearest image for the recipient, and relied on marketing Islamic ideas and principles and urging the public to adhere to the morals of our Holy Prophet Muhammad (may Allah's peace and blessings be upon him) and the people of his house (peace and blessings of Allah be upon them)