Determination of Social Media Satisfaction Among Iraqi Audience Toward Religious Issues
DOI:
https://doi.org/10.31185/lark.Vol2.Iss50.3197Keywords:
New media; Religious issues; Social media; Uses and gratifications theory; Media influenceAbstract
This research aims to determine the level of satisfaction with the public's use of social media platforms. The goal is also to shed light on how the users of social media sites fulfill their needs and motives for getting information about religious issues which related Islamic topics. Also, through this paper, we will show the role of the new media in spreading religious awareness among the public, for the reason that the electronic media is no longer satisfied with just monitoring the event and communicating information, but rather has the power to influence the behavior of users, becoming the pressure and control factors, triggering event and preparing for it at the same time. This research is designed according to the method of quantitative research. A questionnaire was prepared and distributed to a random, anomalous sample of the Iraqi audiences in order to determine the satisfaction of using the new media in terms of religious issues. This research shows how important social networking platforms are and how it has become an integral part of the daily behavior. This research also added a new experience to the concept application of Theory of Uses and Gratification (U&G), where it applies the concept of this theory and knowledge of the levels of influence on the public through their utilization of social networking sites and discovers the satisfaction that they obtain. The results of this search indicate that the Iraqi public’s motives from their use of social media platforms are cognitive motives that enhanced their knowledge of religious issues of Islamic.
References
Adams SA (2010) Revisiting the online health information reliability debate in the wake of ‘web 2.0’: an inter-disciplinary literature and website review. International Journal of Medical Informatics 79(6): 391–400.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology and Marketing, 32(1), 15–27. doi:10.1002/mar.20761
Atton C (2006) Far-right media on the internet: culture, discourse and power. New Media & Society 8(4).
Basak, E., & Calisir, F. (2015). An empirical study on factors affecting continuance intention of using Facebook. Computers in Human Behavior, 48, 181-189. doi: 10.1016/j.chb.2015.01.055.
Ben-David A and Matamoros-Fernández A (2016) Hate speech and covert discrimination on social media: monitoring the Facebook pages of extreme-right political parties in Spain.
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed method approaches (Vol. 4). Sage Thousand Oaks, CA. Creswell, J. W. (2014). A concise introduction to mixed methods research. Sage Publications.
Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American Sociological Review. The uses of mass communication: Current Perspectives on Gratifications Research. Sociology. The Journal of The British Sociological Association.
Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American Sociological Review.
Liu, I. L. B., Cheung, C. M. K., & Lee, M. K. O. (2016). User satisfaction with microblogging: Information dissemination versus social networking. Journal of the Association for Information Science and Technology, 67(1), 56-70. doi: 10.1002/asi.23371Lo, O. W.-Y.
Mantymaki, M., & Riemer, K. (2014). Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel. International Journal of Information Management, 34(2), 210-220. doi: 10.1016/j.ijinfomgt.2013.12.010Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000).
Rubin, A.M. (2002), “The uses and gratifications perspective of media effects”, in Bryant, J. and Zillmann, D. (Eds), Media Effects: Advances in Theory and Research, 2nd ed., Lawrence Erlbaum Associates, Mahwah, NJ.
Ruggiero, T.E. (2000), “Uses and gratifications theory in the 21st century”, Mass Communication & Society, Vol. 3 No.1.
Bhagavatula, S., Elfring, T., Van Tilburg, A., & Van De Bunt, G. G. (2010). How social and human capital influence opportunity recognition and resource mobilization in India’s handloom industry. Journal of Business Venturing, 25(3), 245–260.
Brasher, B. (2001). Encyclopedia of Fundamentalism: Volume 3 of Religion & Society (Vol. 3). Berkshire Publishing Group.
Campbell, L. (2013). Historical linguistics. Edinburgh University Press.
Fakhruroji, M. (2015). Mediatization of religion in “texting culture”: self-help religion and the shifting of religious authority. Indonesian Journal of Islam and Muslim Societies, 5(2), 231. https://doi.org/10.18326/ijims.v5i2.231-254
Fakhruroji, M. (2019). Muslims learning Islam on the internet. Springer Natture.
Horst, H., & Miller, D. (2012). Normativity and materiality: A view from digital anthropology. Media International Australia, 145(1), 103–111.
Husein, F., & Slama, M. (2018). Online piety and its discontent: revisiting Islamic anxieties on Indonesian social media. Indonesia and the Malay World, 46(134), 80–93.
Saifee, A. ur R., Sahikh, Z. A., Sultan, S., Baloach, A. G., & Khalid, I. (2012). The role of mass media & information technology in Islamic education. European Journal of Social Sciences.
Slama, M. (2017). 9. Social media and Islamic practice: Indonesian ways of being digitally pious. In Digital Indonesia (pp. 146–162). ISEAS Publishing.
Stafford, T.F., Stafford, M.R. and Schkade, L.L. (2004), “Determining uses and gratifications for the internet”, Decision Sciences, Vol. 35 No. 2.
Zheng, X., & Lee, M. K. O. (2016). Excessive use of mobile social networking sites: Negative consequences on individuals. Computers in Human Behavior, 65, 65-76. doi: http://dx.doi.org/10.1016/j.chb.2016.08.011Appendix. Measurement items and their sources.
.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Ass.Prof. Dr. Hussein Saadi Mohammed Ali, Dr. Nul Widaya binti Mohamed Nawi
This work is licensed under a Creative Commons Attribution 4.0 International License.
