Utilizing Digital Public Relations Programs to Meet Sustainable Development Goals a survey study of the UNAMI's FACEBOOK Page in Iraq

Conference on Cultural Diversity, the Basis of National Integration, College of Arts/Wasit University 2022

Abstract

Digital technology has aided the media industries in establishing interactive relationships between institutions and their audiences. This is reflected in the public relations practice of the organization's communication activities. Additionally, as digital technologies have become an integral part of an individual's life, these technologies have taken it upon themselves to digitally implement their communication programs, media campaigns, and all other forms of communication. By focusing on social media platforms as the primary means of communication with the public, the researcher hoped to shed light on the United Nations Mission in Iraq's / UNAMI's digital public relations management in implementing its communication programs to meet sustainable development requirements. The study attempted to address its scientific imposition and research questions through an examination of the official website of the United Nations Mission in Iraq / UNAMI to ascertain how that mission accomplishes its objectives through its communication programs. The study examined the concept of digital public relations and its role in reaching out to the public through its various activities, with a particular emphasis on the concept of sustainable development and its various goals and dimensions. Additionally, relying on social capital theory, the researcher demonstrated that the United Nations Mission in Iraq (UNAMI) placed a premium on communicating with the Iraqi public about the execution of pre-planned programs. These programs were carried out in conjunction with extensive media campaigns. Additionally, the study concluded that the United Nations' mission was centered on the social, environmental, and economic dimensions, rather than the technological dimensions. Since these dimensions are a priority for it when it comes to communication activities, they are reflected in the development of human structures in Iraqi society.