Consumer culture among young people

Abstract

The world has witnessed numerous changes that have transformed it from a producer society to a consumer society. Individuals now find themselves faced with a multitude of available goods, from which they choose what suits their needs, purchasing power, motivations, and social environment. In this context, consumer culture has emerged as a key determinant of individual and collective behavior patterns, playing a significant role in reshaping social values ​​and norms within society.

Hence, the importance of studying consumer culture among youth becomes clear, as it is a complex social phenomenon involving multiple intertwined factors that require analysis and understanding to uncover its various dimensions and effects. From this perspective, this research seeks to shed light on the nature of this culture, the factors that influence it, and its impact on the behavior and social values ​​of young people.