The mental image of the National Security Service among the Iraqi public (a survey study of the image of the National Security Service)

Abstract

The research problem is summarized in the central question: What is the public perception of the National Security Agency among the Iraqi audience? The objectives of the study were defined as measuring the mental image formed about the Iraqi National Security Agency and determining the level of public satisfaction with the services provided by the Agency. The researcher employed the survey method to study the mental image of the Iraqi National Security Agency and used a measurement scale tool to assess the prevailing public perception. A sample of 400 respondents was selected for this purpose. The researcher reached several conclusions, the most important of which is that the mental image formed about the National Security Agency is generally positive. However, the Agency does not place sufficient emphasis on social responsibility programs and community events, which may weaken its relationship with the public. On the other hand, the Agency demonstrates a commitment to promptly responding to citizens’ complaints and inquiries, providing necessary support, and effectively addressing issues, thereby reinforcing its role in safeguarding societal security.