The Competitive Advantage of Social Media Networks in Attracting Users: A Case Study of X and Threads Platforms

Abstract

The scientific vision of this research is manifested in examining the competitive advantage that social media networks offer to their users, particularly focusing on the networks X and Threads. The research seeks to answer the following main question: What is the competitive advantage that social media networks achieve for their user base?
The researcher reviews the concept of social media networks, their core components, how they are managed, and their role in achieving competitive advantage for their users. Furthermore, the research explores the concept of competitive advantage as it relates to these networks, its types, and its key determinants. The study also focuses on how social media platforms can be managed to achieve a competitive advantage for users in changing environments.