A Pragmatic Study of Implicature in Iraqiʼs Election Propaganda Posters
DOI:
https://doi.org/10.31185/lark.Vol1.Iss48.2646Keywords:
Propaganda, persuasion, parliamentary election, implicatureAbstract
The current study aims to explore the phenomena of election propaganda posters. A political slogan is viewed as one of the most important ways for political parties and candidates to communicate with voters, particularly when a party identification is declining. Political advertising in Iraq began with the use of posters, flyers, and other printed materials. The present study sheds light on how candidates and political parties in Iraq communicate with their audiences. Also, it tries to answer the research question, that is, is there implicature utilized in the Iraqi election propaganda posters. It studies Iraqi election propaganda posters from a pragmatic point of view and takes Griceʼs theory (1975) of implicature as a model for data analysis. The data concerning the candidates have been chosen from different Iraqi provinces to investigate those electoral campaigns pragmatically. Furthermore, this study deals with various aspects in terms of the utterances used for the purpose of influencing the voterʼs decision for the right candidate. The current study concludes that the candidates use implicature in their electoral campaigns in which they utilize a unique style in the matter of influencing the votersʼ choice.
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