The Effectiveness of Using Social Media Platforms to Enhance National Identity among Thi Qar University Students

Abstract

This research seeks to study the effectiveness of using social media platforms in promoting national identity among students at Thi Qar University. It aims to identify how to benefit from these platforms in supporting national identity and enhancing the sense of national belonging among students. The researcher relied on the survey method using the sample method, where data was collected using a questionnaire tool from a sample of (200) university students from various specializations and academic levels. The results showed that social media platforms have become an effective and influential tool in shaping national awareness among students. The results also indicated a high community awareness among students towards educational and social issues, which reflects the role of platforms in discussing these issues and enhancing community cohesion. However, the study revealed that the spread of foreign content represents the biggest challenge facing the promotion of national identity through these platforms, which affects their effectiveness in achieving this goal. In light of this, the field results were interpreted based on the social identity theory, which indicates that belonging to a collective identity enhances pride and national belonging, and the media dependence theory, which explains how individuals rely on media to obtain information and content that influences the formation of their perceptions and identity. The research confirms that a large percentage of the respondents believe that social media platforms have a major role and tangible effectiveness in strengthening national identity, especially when providing attractive and diverse content that is in line with students' interests, which enhances their connection to national values.