the British Novel “Blonde Roots A Critical Discourse Analysis of the Representation of Identity in
DOI:
https://doi.org/10.31185/lark.Vol1.Iss52.3324Keywords:
Identity Clash, Identity, Blonde Roots, Ideological Discourse Analysis, Language Manipulation, Self vs. Other PresentationAbstract
This paper critically examines the clash of identity in the British novel “Blonde Roots” by Bernardine Evaristo. The study includes a qualitative analysis by adopting van Dijk’s (2006) Ideological Discourse Analysis model. The data is based on analysing critically the strategies used to present the identity in the British culture. The study is useful in showing how language is manipulated to serve certain ideological discursive strategies. It also aims to differentiate between the presentation of the self and other to see which group is more powerful and more dominant. The findings of this study emphasise that there is a language manipulation in the novel represented in the European’s positive presentation of the self and the negative presentation of the other (African).
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