The credibility of online store page advertisements through social networking sites and consumer satisfaction: a field study

Abstract

The research is based on identifying the level of credibility of e-store page advertisements, that credibility which is a fundamental pillar in shaping the audience’s attitudes towards advertisements through social media pages.

   The research aims to know the reliability of electronic store advertisements, and the extent of their credibility with the Iraqi consumer, and his satisfaction with the quality of the products that they advertise. This study belongs to descriptive researches ،relying on the survey method, and used the questionnaire as a tool for data collection. Data were distributed in the manner of the available sample, which amounted to (630) individuals.

   Among the most prominent results of the research are: that more than half of the sample members (64.4%) sometimes trust the advertisements of the pages of electronic stores, and they always trust them (16.8%).

This result is good, as well as the credibility index of e-store advertisements was also good, as the alternative was moderately credible with a percentage of (66.9%), while the alternative was highly reliable at (15.5%), and the level of public satisfaction was also good, as the alternative was moderately satisfied with it. It ranked first with a rate of (72.7%), and this confirms the good public satisfaction with advertisements on the pages of electronic stores.