حدود الالتزام بأخلاقيات الإعلان التلفزيوني من وجهة نظر المستهلكين

Commitment limitis of television advertising ethics from consumers points of view :Survey study

Abstract

Abstract

The research deals with a field study on the ethics of television advertising and the limits of commitment according to the target public’s vision (consumers) away from the contents of the advertisement which appear on TV channels. As the research problem is embodied in the presence of a contradiction between legislation, laws, ethics and rules that regulate the publication of advertisements on one side and advertising practices on satellite channels on the other side.

Interpretation the reasons for this contradiction which the researcher foxed on the originality   based on the concept of TV advertising ethics and the negative trend in advertising and the laws organizing advertising relying on the scientific heritage on the one hand and measuring the limits of adherence to the laws and ethics of television advertising by advertisers based on the opinions of the target public’s by the advertiser. By relying on the survey method, which is a standard model for the steps of collecting data from the human vocabulary. Regarding to, the research tools were identified based on the questionnaire form and the multi-dimensional television advertising criteria scale, which the researcher built

The research was divided into three main topics represented by the methodological framework for the research and the theoretical framework as well as a private topic on the results of the field study and the results of the research. The research was concluded with a discussion of the most important results of the field study.