The Rational Discourse in the Holy Qur’an: A Rhetorical Analysis of the Mechanisms of Influence and Persuasion

Abstract

This study aims to explore the nature of rational discourse in the Holy Qur’an from a rhetorical perspective, with a particular focus on analyzing the mechanisms of influence and persuasion employed in addressing human beings. The study is based on the assumption that the Holy Qur’an does not merely appeal to emotions, but rather establishes a coherent rational discourse grounded in a set of rhetorical strategies that stimulate thought and awaken the faculties of reflection and contemplation.

The study also highlights the role of these mechanisms in guiding the recipient toward adopting faith-based and humanitarian values through rational conviction. Qur’anic discourse thus achieves a delicate balance between intellectual persuasion and psychological influence, reinforcing the stability of meanings in the mind and contributing to the formation of an integrated cognitive vision.

The study concludes that rational discourse in the Holy Qur’an represents a unique rhetorical model that combines profundity of thought with aesthetic expression, fulfilling the function of guiding humanity through addressing the intellect in a language characterized by clarity, eloquence, and persuasive proof