The Role of Communication Managers In Local Radio Stations In Achieving Sustainable Development Goals

Abstract

the role of communication managers in local radio stations in achieving sustainable development goals, this  study explores  the main question of what is the role of communication managers in local radio stations in achieving sustainable development goals. The research revolves around the role of communication managers in raising community awareness through radio programs and studying their impact on political awareness. There are also sub-questions as follows:

1. What is the level of understanding of sustainable development issues by communication managers?
2. What radio techniques address sustainable development goals in their content?
3. What are the sustainable development goals addressed by local radio stations in their content?

The study aimed to achieve the following:

1. Identifying the role of communication managers in sustainable development topics.
2. Investigating radio techniques addressing sustainable development goals.
3. Examination of the key sustainable development goals addressed by local radio stations in their content.

The researcher used the survey method aiming to observe specific phenomena or topics for understanding media content, as this method contributes to achieving research objectives in the field of radios and sustainable development.

The researcher reached the following important results:

1. It is concluded that local radio stations are interested in discussing sustainable development topics, reaching a percentage of 65%.
2. Radio programs have enhanced extensive information about sustainable development among the research sample.
3. Good health, economic growth, and building strong institutions are highlighted as key sustainable development goals selected within the research sample for radio coverage.
4. Radio stations support youth and community initiatives related to sustainable development issues by 73%.