Theoretical Foundations for Designing Psychological Public Relations Campaigns in Shaping Practical Applications A Descriptive Study to Develop an Awareness Campaign Model Supporting Social Peace

Abstract

Cognitive perceptions and expertise in managing public relations awareness campaigns play a critical role in achieving their objectives. The more these perceptions and experiences mature, the more attainable the objectives become, positively reflecting on the quality and impact of such campaigns. In this context, our study explores various avenues to enhance cognitive perceptions and develop expertise by providing a theoretical framework that integrates scientific and procedural concepts in public relations campaigns. Additionally, this study establishes psychological steps to empower communicators in crafting their messages according to the proposed model. The study also addresses a set of questions, with the main inquiry revolving around the practical and procedural foundations for building and designing psychological community campaigns in public relations to promote social peace. The objectives of our study include identifying the theoretical and scientific concepts of psychological public relations campaigns. The research adopts a descriptive methodology within the framework of qualitative studies. The study yielded practical findings, including an operational description of the steps involved in public relations campaigns and their flowcharts, designed for application in the field of social peace.