Menas and méthodes of public relations in the offices of Iraqi gouvernorats

Abstract

This study aims to shed light on the role of public relations departments within the governorate offices in Iraq, examining the qualifications and characteristics of employees working in these departments. It also seeks to explore the functions, objectives, methods, and tools used in the practice of public relations. Public relations is an essential and vital function within all governmental institutions and cannot be considered a secondary activity, especially as its importance has grown due to technological advancements, societal expansions, and the increasing complexity of government operations. Therefore, it is imperative for governmental institutions to organize their work and build their image with the public, requiring specialized and successful public relations management to foster and build trust between the public and the institution. Based on this, and considering the significance of public relations in government institutions, the research focuses on identifying the roles and tasks of public relations departments in the governorate offices across Iraq. To achieve the study’s objectives, the researcher employed a survey methodology to gather relevant data, utilizing a questionnaire as a primary tool. The study’s key findings indicate that the tools used in public relations activities suffer from deficiencies in their application, primarily due to financial constraints that have halted the operation of some of these tools.