فاعلية الحملات الإعلامية للعلاقات العامة في تعزيز مؤشرات اقتصاد الانتباه لدى جمهور شركة آسياسيل

المراجع والمراجع:

1. رافد بطرس حداد. (1995). الحملات الاعلامية في العراق : دراسة تحليلية للحملات في الصحافة العراقية (1990 - 1993). أطروحة دكتوراه غير منشورة. قسم الإعلام، كلية الآداب: جامعة بغداد.

2. عامر محسن سلمان العامري. (يناير, 2012). الحملات الاعلامية (المستنصرية نموذجاً). المجلة السياسية والدولية، الصفحات 1-13.

3. علي عجوة. (2004). تخطيط وإدارة العلاقات العامة. القاهرة: عالم الكتب.

4. علي فلاح الزعبي. (2008). الإعلان: منظور تطبيقي متكامل. عمان: دار اليازوري العلمية للنشر والتوزيع.

5. محمد سيد محمد. (1979). الإعلام والتنمية. القاهرة: مكتبة الخانجي.

6. محمد فريد الصحن. (1988). الإعلان. الإسكندرية: الدار الجامعية للطباعة والنشر.

References:

1. Asiacell. (2022, August 11). Asserting Dominance, Asiacell’s YOOZ Brings Iraq Yet Another Award. Retrieved Jan 11, 2026, from Asiacell: https://www.asiacell.com/en/about-us/news-and-event/press-releases/AsiacellYOOZ

2. Asiacell. (2024). Annual performance summary. Investor. Retrieved JUN 11, 2025, from Asiacell: https://www.asiacell.com/about-us/investor-relations/AnnualPerformance/Annualsummary

3. Asiacell. (2024). Sustainability and CSR initiatives: Building a better future. Retrieved from Asiacell: https://www.asiacell.com/about/csr

4. Blumler, J., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills: SAGE Publications.

5. Bonsón, E., & Ratkai, M. (2013). A set of metrics to assess stakeholder engagement on the web of the best European local governments. Online Information Review, V 37(Issue 5), pp. 710–729.

6. Davenport, T., & Beck, J. (2001). The Attention Economy: Understanding the New Currency of Business. Boston: Harvard Business School Press.

7. Jorge, A., Amaral, I., & Mathieu, D. (2018). The co-option of audiences in the attention economy: Introduction. OBS Observatorio(Special Issue), pp. 001-004. Retrieved from ISSN: 1646-5954

8. Kotler, P., & et al. (2017). Marketing 4.0: Moving from Traditional to Digital. Hoboken, New Jersey: John Wiley & Sons.

9. Kraak, V. I., & Stanley, K. C. (2021, January 25). A Systematic Scoping Review of Media Campaigns to Develop a Typology to Evaluate Their Collective Impact on Promoting Healthy Hydration Behaviors and Reducing Sugary Beverage Health Risks. International Journal of Environmental Research and Public Health, 18(3), p. 1040. doi:10.3390/ijerph18031040

10. Lanham, R. (2006). The Economics of Attention: Style and Substance in the Age of Information. United States: University of Chicago Press.

11. Mao, E. (2022, OCT). How live stream content types impact viewers’ support behaviors? Mediational analysis on psychological and social gratifications. Frontiers in Psychology(Volume 13). doi:https://doi.org/10.3389/fpsyg.2022.951055

12. McCombs, M., & Shaw, D. (1972, January 1). The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, V36(Issue 2), pp. 176-187. doi:https://doi.org/10.1086/267990

13. Nelson-Field, K. (2020). The Attention Economy and How Media Works: Simple Truths for Marketers. Singapore: Palgrave Macmillan.

14. Nielsen, J. (2006, October 9). Participation inequality: Encouraging more users to contribute. Retrieved from Nielsen Norman Group: https://www.nngroup.com/articles/participation-inequality/

15. Petty, R., & Cacioppo, J. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer-Verlag.

16. Simon, H. (1971). Designing Organizations for an Information-Rich World. Baltimore: The Johns Hopkins Press.

17. United Nations. (2021). The Attention Economy: Value, measurement and policy. New York: United Nations. Retrieved jan 11, 2026, from https://www.un.org/sites/un2.un.org/files/attention_economy_feb.pdf

18. Webster, J. (2014). The Marketplace of Attention: How Audiences Take Shape in a Digital Age. Cambridge, MA: MIT Press.

19. White, A. (2025, March 04). AIDA in Marketing: Classic Framework or Outdated Model? Retrieved JUN 11, 2025, from The Content Marketer: https://www.brafton.com/blog/content-marketing/aida-model/

المصادر العربية مترجمة: Translated Arabic References

1. Rafid Butrus Haddad. (1995). Media Campaigns in Iraq: An Analytical Study of Campaigns in the Iraqi Press (1990 - 1993). Unpublished PhD Thesis. Department of Media, College of Arts: University of Baghdad.

2. Amer Muhsin Salman Al-Amiri. (January 2012). Media Campaigns (Al-Mustansiriya as a Model). Political and International Journal, pp. 1-13.

3. Ali Ajwa. (2004). Public Relations Planning and Management. Cairo: Alam Al-Kutub.

4. Ali Fallah Al-Zu'bi. (2008). Advertising: An Integrated Applied Perspective. Amman: Dar Al-Yazori Scientific for Publishing and Distribution.

5. Mohamed Sayed Mohamed. (1979). Media and Development. Cairo: Al-Khanji Library.

6. Mohamed Farid Al-Sahn. (1988). Advertising. Alexandria: University House for Printing and Publishing (Al-Dar Al-Jameya).