The Extent of Iraqi Audience Exposure to Foreign-Language Advertisements on Social Media and the Resulting Gratifications: A Survey Study.

Abstract

The current research aims to study the levels of Iraqi audiences’ exposure to foreign-language advertisements on social media platforms and to explore the psychological, social, and cultural gratifications derived from such exposure, especially in light of the increasing reliance on digital media for commercial promotion and cultural influence. The researcher adopted the descriptive survey method as it is most suitable for studying social and media phenomena and analyzing behaviors and attitudes. A questionnaire was used as the main tool for data collection from the respondents. The research population consisted of Iraqi audiences who interact with foreign advertisements on social media platforms such as Facebook and Instagram. The sample included 400 individuals selected intentionally to ensure representation across different age, gender, and educational groups. The data was analyzed using appropriate statistical tools to test hypotheses and uncover relationships.