Translation of English Instructive Images of COVID-19 in Social Media into Arabic: A Semiotic Study
DOI:
https://doi.org/10.31185/lark.3865Keywords:
Intersemiotic translations, media, Stetting strategies, Peirce model. Jackson's taxonomyAbstract
This study investigates the intersemiotic translation process of specific images used to instruct people concerning COVID-19 disease that are posted on different social media. It also attempts to identify translation strategies employed by translators to convey the meaning from one non-verbal form into an Arabic verbal form. This study depends on a multimodal perspective that combines comprehending the connotative meaning of the image and analyzing it into a different verbal expressive form. It is hypothesized that translators are aware of the translation strategy through which the expression of an image is communicated successfully into Arabic verbal expressions. Translators employ Stetting's strategies that are restricted to media translation and journalistic translation, which is used for transferring the meaning of different forms of media. Five translators participated in this study to translate eight images into Arabic. This study concludes that a sign's detonative and connotative meanings are rendered, whether positively or negatively, to transfer the meaning, whether directly or indirectly.
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