THE Metonymy and Its effect in Refinement the speech Media person And Increase his strength Achievement

Abstract

Every society has its own culture From which his identity is formed Which makes it distinct from other societies, What is permissible in one society may be prohibited in another, Indecent expressions are socially prohibited in Arab society, It may not be prohibited in Western societies, Therefore, metonymy represents an effective solution for members of conservative Islamic societies, to avoid mentioning those words that are not socially acceptable to use. The creator of the speech must be familiar with rhetorical methods, Especially the style of metonymy, To produce a polite speech out of everything that makes it a rude speech, To be more influential to his listeners, speech that includes words that conflict with societal culture not be influential, It may be unacceptable to hear, This makes it a speech that lacks the ability to influence, Thus, the speech does not achieve its goals which the creator of the speech seeks to achieve, This study came to demonstrate the effect of metonymy in refining the discourse in general and the media in particular, and make it appropriate for the communities to which the creator of the speech belongs, in addition to increasing his achievement power, which is represented by the power of influencing those being addressed.