Methods of International Digital Advertisements for Global Companies: An Analytical Study of Global Companies on Facebook

Abstract

This research focuses on the significance of international digital advertisements marketed on Facebook, a platform with modern technologies facilitating communication and enhancing awareness of modern scientific methods employed by global companies. The researcher aims to understand the methods used in international marketing advertisements. The study, conducted from November 1, 2022, to April 31, 2023, utilized the descriptive analytical method, employing content analysis tools to examine 1083 marketing posts from three global companies: Mercedes-Benz, Puma, and Coca-Cola. Key findings include:

1.Emotional appeals were predominant in these advertisements,   accounting for 59.08%, followed by rational appealsat22.97%.                                                         2.Diverse digital advertising methods for global companies on Facebook, encompassing eight advertising techniques, with video advertising, the use of signs and symbols, and innovative advertising texts being prominent.                                                                      3.Global companies employed eight forms of digital advertisements, with text ads having the highest priority, followed by celebrity endorsements and banner ads.                                                          The researcher recommends leveraging the pages of these global companies due to their use of modern methods in marketing products and services through international digital ads on Facebook. He advises Iraqi and Arab companies to capitalize on these methods for developmental purposes.