Interactive Public Relations and strengthening public outreach Analytical study to the pages of international automotive companies of Iraq in Facebook Wibsite

Conference on Cultural Diversity, the Basis of National Integration, College of Arts/Wasit University 2022

Abstract

This research aims to find the interactive public relations indicators in Iraq's global autocompanies Facebook pages , And Facebook was chosen because it has a range of interactive technologies and applications that will enhance interactive communication between users , This research belongs to descriptive studies , where the survey curriculum was employed to answer the problem of research , using the tool ( Content analysis ) for interactive public relations indicators on the pages of international automobile companies of Iraq , the search sample of automobile companies pages ( Toyota , Nissan , Marcides Benz , BMW , Ford , GMC ) , And the interactive public relations indicators that have been analysed are ( Multiple options , ease of searching for information , ease of personal communication , ease of adding information , other interactive means ) and the research reached a number of findings , the most important of which is that the availability of various interactive indicators on corporate pages was acceptable , with varying use or employment from company page to company and from indicator to indicator , This gives an acceptable indication of the adoption of the concept of interactive public relations in the pages of Iraq's global automobile companies to communicate with users, given the recent use of interactive public relations on Facebook .