The Content of Digital Advertisements of Internet Service Providers on Facebook: An Analytical Study

Abstract

The research problem seeks to uncover the content of digital advertisements by internet service companies on social media platforms. The researcher defined the main research question as: What are the contents of digital advertisements of internet service companies on Facebook? The study aims to identify the content of digital advertisements of internet service providers on Facebook, to explore the types and forms of such advertisements published by these companies on their Facebook pages, and to understand the persuasive and motivational techniques employed in their advertising. To achieve this, the researcher adopted the survey method and used content analysis as the research tool to analyze the content of internet service providers’ advertisements on Facebook. A total of 409 advertisements were analyzed, distributed as follows: 182 ads from Al-Watani Company, 145 ads from Supersell, and 82 ads from Al-Jazeera, during the period from September 1, 2024, to November 30, 2024.