Khodhr Alyaas Nahed Lafta, Assistant Professor Dr. “Redefining Communication Effectiveness in Digital Marketing: From Message to Interaction”. lark 18, no. 3 (July 1, 2026): 174–167. Accessed July 5, 2026. https://lark.uowasit.edu.iq/index.php/lark/article/view/5360.