Preparing the media strategy to disseminate targeted content through the official media in Iraq

Abstract

The official media is one of the most important sources from which documented and credible information is taken. Through This media, the news can be transmitted to the recipient through various means, as it contains purposeful content that will bring the public closer to it, and this study is based on.  Preparing the media strategy to disseminate targeted content through the official media in Iraq.  The study is divided into sections and presents the problem facing this media, which Is that the spread of inaccurate news and information through the media may contribute to increasing ignorance and divisions within society, and this phenomenon causes distortion of facts. The study seeks to reach the goal by knowing the strategy required to strengthen the official government media.  And knowing the current situation of the official media to disseminate meaningful content.  Determining the importance through the target audience, thus efforts and resources can be directed effectively and their importance. The media strategy helps in determining the appropriate media channels to disseminate the appropriate content.  Choosing a directly relevant sample in the field of media and media content, which is the academic sample of university professors, as well as pioneers in the field of media and specialists.  Within the theoretical framework, the study touched on the most important media outlets that help convey content.  Through the available media such as newspapers, television, radio, and the Internet, which are divided into new media, and knowing the concept of the audience and its interests in the official media.  Creating media content in the light of modern media.  This will be done by preparing the media strategy to disseminate targeted content through the official media in Iraq.