Public opinion trends regarding women's work in the media (A field study of the public in Baghdad)

Abstract

Public opinion trends are considered one of the most important active forces in society, affecting all areas of life. Therefore, studying public opinion trends regarding women’s work in the media is one of the important scientific studies that must be focused on, as a result of the presence of many women in this field, and despite Societal restrictions, customs and traditions prevailing in society, many women worked in the media profession, which may form attitudes among the public that may be negative or positive, each according to the environment, culture, customs and traditions affected by them. Women have moved out of their traditional role to the role of working and influential women, and from Including the role of women in the media, whose words and work influence society, From this standpoint, the researcher tried to know the public opinion regarding women’s work in this field, and to reveal the reasons for these trends, whether negative or positive. The researcher adopted a sample from the population of the city of Baghdad, which was represented by (403) respondents. The researcher reached several conclusions, the most important of which is the trends in public opinion. There is a negative attitude towards women’s work in the media, as society so far does not prefer women’s work in this field, and among the reasons for these negative trends are the prevailing customs and traditions, and society’s rejection of women going out to work, traveling, and dealing with others according to the working conditions that are necessary for them, as well as some incorrect behaviors from Some media professionals reflected a negative image of their presence in this field.