Advertising discourse and taking into account the environmental habits and culture of the recipient

Abstract

Advertising discourse and taking into account the environmental and cultural habits of the recipient refers to directing advertising messages in a way that interacts effectively with the target consumers, as they are part of a specific cultural and economic environment.  This type of advertising aims to achieve higher effectiveness in communication and influence on the audience.

When implementing an advertising strategy that takes into account the environmental and cultural habits of the recipient, the cultural and environmental characteristics of the target audience are analyzed.  This includes studying important cultural values ​​and beliefs, environmental analysis of the target market, and respecting local customs and traditions.

Advertising decisions are made based on the results of this analysis, and advertising messages are designed in a way that is compatible with the target environment and culture.  Appropriate elements such as understandable language, colors, symbols, and images that match the audience's cultural feeling and values ​​are used.

 Moreover, respect for environmental habits is vital in the promulgation of environmental discourse.  This could include promoting environmentally friendly practices and encouraging sustainable consumer behaviour.  For example, a speech ad could encourage public transportation or the sustainable use of resources.

When a speech advertisement is executed according to the environmental habits and culture of the recipient, it increases the chances of success of the advertising campaign, as a strong connection and trust is built with the target audience.  It also contributes to building a positive image of the brand and linking it to the cultural and environmental principles of the public.