Digital Potentials for Government Public Relations in Global Public Opinion Shaping Analytical Study of the Official Instagram Platform of the Russian Ministry of Foreign Affairs

Abstract

Digital potentials play a crucial role in advancing public relations practices on an international scale. Public relations management is tasked with developing infrastructures as fundamental tools to execute these functions using innovative methods to achieve its goals. International public opinion, especially regarding the Russian Ministry of Foreign Affairs' communicative activities, particularly in light of its military operations against Ukraine, is a significant influence. The main issue addressed in this study is the importance of digital potential in dealing with international public opinion. The study finds that the Russian Ministry of Foreign Affairs successfully employs digital technology, including managing systems and communication networks, to achieve its political goals in these operations and leverage public opinion to its advantage. The research concludes that the Ministry prioritizes international communication, particularly in political and economic domains, to support its military endeavours on the official Instagram platform. The study highlights that Russia, a global pole with advanced industry, production, and management technology, utilizes digital potentials to define international society's legitimacy for its military operations, aligning with international laws and regulations.