Functionalizing Values of Social Responsibility in Road Advertisements/ Field study
DOI:
https://doi.org/10.31185/lark.Vol3.Iss51.3246Keywords:
employment - values - social responsibility - road advertisingAbstract
The current study aims to study road advertisements in Baghdad with its two sides, al-Rusafa and al-Karkh, which numbered (322) advertisements. The forms and types of roads advertisements have been specified , along with categories appearing therein , its contents , jobs focusing on them , categories of publics participating therein , the social responsibility for values, methods of its writings , language used therein , artistic templates where they have been presented, social responsibility for excitement phenomena therein , its sources ,promotional objectives, principles of its design, factors of attraction that were employed therein , the social responsibility of sales temptations therein, and the ethical issues that must be reduced.
The present study aims to identify the public's opinions about the spatial, formal and aesthetic aspects of road advertisements that are concerned with lightening boards and electronic screens, and to identify the extent of the public's interest in following up the content of road advertisements for lightening boards and electronic screens and their social responsibility towards them.
Moreover knowing the most important motifs, justifications and morals for the roads advertisements and social responsibility towards them and the most important negatives and positives of road advertisements to the public and social responsibility to protect the consumer.
This research is considered one of the important descriptive researches for analyzing the quantitative and qualitative data. In the field study, the researcher has prepared the questionnaire form after reviewing the previous studies and the opinions of the arbitrators. (500) forms have been distributed between Rusafa and Karkh, and after data entry and information collection, (12) invalid forms have been removed , and thus the final number became (488) respondents, of whom (254) have been male respondents with a rate of (52.04%) and (234) female respondents with a rate of (47.95%).
The current study has reached many results, the most important of which is the weakness of social responsibility to reduce consumer protection from road advertisements, which means the absence of control and the authority of the law and weakness of procedures to put an end from this phenomenon. In conclusion, we have obtain a set of conclusions, suitable scientific
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Copyright (c) 2023 Researcher Sa’eed Meran sa’eed Hasan al-Rubaie, Asst. Prof. Dr. Kareem Meshet Zilf al-Musawi
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