Functionalizing Values of Social Responsibility in Road Advertisements/ Field study


  • Researcher Sa’eed Meran sa’eed Hasan al-Rubaie University of Baghdad – College of Media
  • Asst. Prof. Dr. Kareem Meshet Zilf al-Musawi University of Baghdad – College of Media



employment - values - social responsibility - road advertising


The current  study aims to study road advertisements in  Baghdad with its two sides, al-Rusafa and al-Karkh, which numbered (322) advertisements.  The forms  and types of  roads advertisements  have been specified , along with categories appearing therein , its contents ,  jobs  focusing on them ,  categories of publics participating therein , the social responsibility for values, methods of  its writings ,  language used therein , artistic templates where they have been presented, social responsibility  for  excitement phenomena therein , its sources ,promotional objectives, principles of its design, factors of attraction that were employed therein , the social responsibility of sales temptations therein, and the ethical issues that must be reduced.

 The present study aims to identify the public's opinions about the spatial, formal and aesthetic aspects of road advertisements that are concerned with lightening boards and electronic screens, and to identify the extent of the public's interest in following up the content of road advertisements for lightening boards and electronic screens and their social responsibility towards them.

Moreover knowing the most important motifs, justifications and  morals  for  the roads advertisements  and social responsibility towards them and the most important negatives and positives of road advertisements to the public and social responsibility to protect the consumer. 

This research is considered one of the important descriptive researches for analyzing the quantitative and qualitative data. In the field study, the researcher has prepared the questionnaire form after reviewing the previous studies and the opinions of the arbitrators. (500) forms have been  distributed between Rusafa and Karkh, and after data entry and information collection,  (12) invalid forms have been removed , and thus the final number became (488) respondents, of whom (254) have been  male respondents with a rate of (52.04%) and (234) female respondents with a rate of (47.95%).

The current study has reached many results, the most important of which is the weakness of social responsibility to reduce consumer protection from road advertisements, which means the absence of control and the authority of the law and weakness of procedures to put an end from this phenomenon.  In conclusion, we have obtain a set of   conclusions, suitable scientific 


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How to Cite

Sa’eed Meran sa’eed Hasan al-Rubaie, R., & Kareem Meshet Zilf al-Musawi, A. P. D. . (2023). Functionalizing Values of Social Responsibility in Road Advertisements/ Field study. Lark, 15(6), 504-585.