KHODHR ALYAAS NAHED LAFTA, Assistant Professor Dr. Redefining Communication Effectiveness in Digital Marketing: From Message to Interaction. lark, [S. l.], v. 18, n. 3, p. 174–167, 2026. DOI: 10.31185/lark.5360. Disponível em: http://lark.uowasit.edu.iq/index.php/lark/article/view/5360. Acesso em: 23 aug. 2026.